In 2017, the organization initiated the redevelopment of a fully in-house event management platform to regain control over customization, scalability, and data ownership after earlier use of both custom-built and SaaS-based solutions. I led the project from initiation through delivery to end users, managing the complete development lifecycle and supporting the team throughout planning, design, development, testing, deployment, and post-go-live stabilization. The project was delivered using Scrum methodology, with structured sprint planning, backlog management, and regular stakeholder reviews to ensure continuous alignment with business objectives. The solution was implemented as a web-based platform with supporting mobile applications, providing role-based access for attendees, exhibitors, and internal teams. Key capabilities included online and onsite registration, exhibitor and attendee management, CRM and marketing workflows, SMS and email integrations, task and checklist management for event execution, data segmentation and merging, and integrated communication features such as click-to-call initiation directly from the platform. The system covered all core functionalities expected from a modern event management solution while remaining adaptable to business-specific workflows. The platform was built using PHP and MySQL on AWS cloud infrastructure, leveraging microservices architecture and CI/CD pipelines to support scalability, reliability, and continuous delivery. Cross-functional development teams based in Pakistan and the UAE worked collaboratively across analysis, development, quality assurance, deployment, and operational support to ensure a stable and production-ready solution.